concept cars

VOITURES
CONCEPTUELLES

Les voitures conceptuelles de Lexus offrent un aperçu fascinant de notre future évolution en matière de design.

main menu lexus brand

INNOVATION
DU DESIGN

Cette rubrique met en évidence certains des concepts et éléments les plus marquants du design.

hybrid cars

VOITURES
HYBRIDES

Il existe de nombreux types de voitures hybrides, et elles ont toutes un élément en commun.

lexus service

SERVICES
LEXUS

Trouvez les Centres Lexus ou Points de Service les plus proches, en entrant simplement dans cette rubrique.

used cars

VOITURES
D'OCCASION

Le Programme de voitures d'occasion agréées des concessionnaires de Lexus dans tout le pays.

RETOUR AUX ARTICLES

THE REVEAL

the reveal

PAST AND PRESENT

“Can we create a four-door luxury car to challenge the very best?” This innocent question was posed back in 1983 by Eiji Toyoda, chairman of Toyota at the time, to his top management team. Over the next six years, 60 designers, 1,400 engineers and 2,300 technicians proved they could by conceiving the first acclaimed LS and, in the process, a new luxury car brand.

The success of the project can be attributed to many factors, but in his informative book Lexus: The Challenge to Create the Finest Automobile, Brian Long sums it up well: “Each team had been given the task of identifying the manufacturer who led its field of expertise, analyse why it was the best and then beat it. There was no time limit imposed and, with the usual constraint of having to use common components taken away, the innovative Lexus engineers were in their element.”

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